Jamie Oliver is back on our TV screens. This time he is touring the USA generally having a good time and hanging out with interesting folk!
If you watch carefully you will see Jamie is using IO Shen knives. I spotted their distinctive handle design when he was chopping Red Onions for the cowboys - if you spot other scenes please let us know.
I'm told by a very reliable source that Jamie is a big personal fan of IO Shen. He doesn’t get paid to use them, its not one of his licensed products but he uses them - not only on TV but in his latest cookbooks.
We will soon be offering a great gift for Jamie fans - 3 IO Shen knives for under £100 - available from mid November.
